Rubrik, the security and AI company, will invest more than £375 million ($500 million) in the UK over the next five years and call London its headquarters for Europe, the Middle East and Africa, in a move ministers hailed as a vote of confidence in British technology.
The commitment will fund continued expansion across EMEA, including additional recruitment in sales, marketing and customer support, adding high-skilled jobs to the already capital-intensive sector. London raised the bulk of Britain’s record £8.3 billion in AI investment last year, and Rubrik’s arrival will do nothing to slow it down.
For the company, the logic is straightforward. The UK is one of its fastest growing markets, and its UK business has just delivered a record first quarter, with new clients including Fortegra Financial Corporation, Harbor Energy, Manchester City Council and the Scottish Government.
“The UK is one of the world’s leading technology markets, and is critical to Rubrik’s long-term growth,” said Bipul Sinha, Rubrik’s CEO, chairman and co-founder. “As organizations accelerate the adoption of AI, cyber resilience is now an urgent business imperative. This investment strengthens our UK ecosystem, helps EMEA customers address the critical need for European data sovereignty, recover quickly from cyber attacks, and safely scale AI.”
That framework will suit small firms, even if business platforms of this type are beyond the budget of most SMEs. Government figures show that 43 per cent of UK businesses have identified a breach or attack in the past year, and the question of who really benefits from Britain’s thriving £14.7 billion cyber security sector remains a live one for business owners weighing the cost of protecting themselves against the cost of a breach.
There is also the dimension of the supply chain. As large businesses and civil society organizations use platforms like Rubrik’s, their expectations have come down to smaller providers, a trend that the Cyber Security and Future Resilience Bill will only accelerate. SMEs selling to councils, energy firms or financial services should expect security questions to be longer, not shorter.
Kanishka Narayan, minister for AI and cyber security, said: “Rubrik’s decision to make London its European headquarters is a vote of confidence in British talent and the country as a place to invest, hire and grow.
“It will create high-skilled jobs and deepen our capabilities in the fast-growing cyber and AI sectors, another sign that the UK is where the world’s leading technology companies are choosing to build their future.”
Rubrik now serves 2,000 customers across EMEA, nearly half of whom use three or more of its products. The London base is intended to help us grow regional operations and tap into the UK’s tech talent pool, and the new office comes with a full suite of state-of-the-art technology: an indoor park, a cafe, a health studio and a rooftop bar, as well as Executive Briefing Center systems for customer and partner engagement.
This announcement follows Rubrik’s launch on July 8 of the Rubrik Security Cloud on the AWS European Sovereign Cloud, which offers the EU public sector and highly regulated private organizations a path to cyber resilience, a sign that data sovereignty, like online discovery, is fast becoming table stakes rather than a point of difference.
