In addition to a healthy salary, the Charles Schwab Challenge offers something very eye-catching: a custom-designed car parked in plain sight for a week at the Colonial Country Club.
Located just off the 10th tee, it becomes an irresistible temptation – passing players after the turn can’t help but steal a glance, a glowing reminder of what awaits the winner of the week.
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The tradition started in 2019 and here is a look at all the cars that were given:
2019 (Kevin Na): 1973 Dodge Challenger
Kevin Na and Charles Schwab and the fully restored 1973 Dodge Challenger that was present at the winner of the Charles Schwab Challenge golf tournament at Colonial Country Club. Na gave his caddy Kenny Harms the keys. Mandatory Credit: Ray Carlin-USA TODAY Sports
When Kevin Na won the 2019 Charles Schwab Challenge, in addition to a trophy and a large check for first place, he was awarded a 1973 Dodge Challenger that has been completely restored and rebuilt. Na later gave his caddy Kenny Harms a hot stick.
PHOTOS: 1973 Dodge Challenger
The car was accompanied by the iconic Leonard Trophy and a Scottish tartan plaid jacket. The Challenger Award was also a first for the tournament and was designed to celebrate the anniversary of Schwab’s founding, the challenge of the Colonial course and the challenging spirit of the event and its players.
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2021 (Jason Kokrak): 1946 Schwab Power Wagon
Charles Schwab Challenge winner Jason Kokrak hangs out with David Robinson and two of his friends after the final round of the Charles Schwab Challenge. Kokrak found a fully restored 1946 Schwab Power Wagon. Photo by Erich Schlegel-USA TODAY Sports
In 2021, tournament organizers offered a customized 1946 Schwab Power Wagon. It was a custom build by Legacy Classic Trucks and featured some of its most striking features, such as the Schwab-branded exterior and Colonial-inspired interior. The Power Wagon is a complete “resto-mod,” meaning it looks like an old truck and drives like a new one. A car from 1946 was chosen to commemorate the 75th year of the competition.
PHOTOS: 1946 Schwab Power Wagon
Jason Kokrak got the keys to this rig after trailing Jordan Spieth in the final round.
2022 (Sam Burns): 1979 Pontiac Firebird Trans Am
Sam Burns is awarded the 2022 Champions Prize car, a 1979 Schwab Firebird following the Charles Schwab Challenge golf tournament. (Photo: Raymond Carlin III-USA TODAY Sports)
In 2022, Sam Burns earned his third win of the season again when he edged out his good friend Scottie Scheffler after dropping a stunning, swinging putt 38 feet from the green on the first playoff hole.
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Burns received $1,512,000 in winnings along with the keys to a fully restored and modernized 1979 Firebird Trans Am with the Schwab name engraved on many surfaces, including the exterior.
2023 (Emiliano Grillo): 1973 Schwab Bronco
Emiliano Grillo in 1973 fully restored Schwab Bronco after winning the 2023 Charles Schwab Challenge at Colonial Country Club. (Photo: Raymond Carlin III-USA TODAY Sports)
In 2023, tournament organizers donated a fully restored and modernized 1973 Schwab Bronco. The outfit responsible for the restoration is Classic Ford Broncos of Powell, Ohio. While the engine has been completely overhauled, the interior has been finished to match the jacket given to the winners of the event. Emiliano Grillo was lucky enough to win this award.
2024 (Davis Riley): 1975 Schwab Corvette Stingray
May 26, 2024; Fort Worth, Texas, USA; Davis Riley sits inside the winner’s 1975 Stingray Corvette after the final round of the Charles Schwab Challenge golf tournament. Mandatory Credit: Andrew Dieb-USA TODAY Sports
Davis Riley drove this Stingray, a custom-built County Corvette out of West Chester, Pa.
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2025 (Ben Griffin): Defender working with Chevy
Ben Griffin and his fiancee, Dana Myeroff, pose with the trophy and the 1992 Schwab Defender following the final round of the 2025 Charles Schwab Challenge.
The souped-up Chevy-powered Defender came complete with LL Bean fly rods and custom mounts. Ben Griffin chipped in after sinking a nervy 4-foot putt on the final hole to close at 1-over 71, and claimed the title by one stroke over Matti Schmid.
2026 (TBD): 1982 Schwab Jeep Scrambler
The winner of the prestigious Colonial Country Club in Fort Worth, Texas, will take home a prestigious car – a hand-built 1982 Schwab Scrambler.
The 1982 Scrambler marks a milestone for investors as it was the year Schwab introduced a 24/7 orders and quote service to the industry and gave Schwab clients round-the-clock access to the markets. To commemorate this, the champion of the Charles Schwab Challenge tournament will be awarded a hand-built 1982 Schwab Scrambler.
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Tim Schmitt is the managing editor of Golfweek. Todd Kelly is an assistant editor for Golfweek.
This article appeared in Golfweek: Cars awarded to winners of the PGA Tour’s Charles Schwab Challenge
