Award-winning media executive Jason Domantay returns to the classroom with the Ateneo Blue Nest Digital Marketing Accelerator Program
The Ateneo Intellectual Property Office (AIPO), through its Blue Nest program, is bringing back former ABS-CBN television director and digital marketing strategist Jason Domantay to lead its new series of studies on social media, branding, and digital growth.
Mr. Domantay brings over two decades of experience across television, digital media, corporate, and strategic communications. A director, writer, executive producer, and on-air talent during his years at ABS-CBN, he later served as Head of Video Content for Yahoo! Southeast Asia before joining Voyager Innovations, where he helped shape digital content and innovation strategies at a pivotal time in the Philippine tech ecosystem.
Now, with the Digital Marketing Accelerator Program, Mr. Domantay returns to mentor a new generation of startup founders, business leaders, marketing professionals, and business minds who want to strengthen their digital skills in a rapidly evolving market.
The four-module learning series includes strategic frameworks, practical tools, and real-world case studies designed to help participants validate ideas, understand audiences, build strong brands, and drive measurable business growth.
The program includes:
Module I – Social Media and Digital Marketing 101
Fundamentals, social listening, keyword research, sentiment analysis, and case study evaluation
June 6, 2026
Module II – Digital Market Validation
Personal audience development, online survey design, market intelligence, and A/B testing techniques
June 13, 2026
Module III — Go to Market
Digital storytelling, content strategy frameworks, live and paid media, and community building
June 20, 2026
Module IV – Growth Hacking
Public relations, innovator-led marketing, AI-powered tools, and revolutionary tactics for visibility
June 27, 2026
The sessions will start every Saturday in June 2026, from 9 am to 4 pm
Besides his academic work, Mr. Domantay is also the founder of Domantay Consulting, where he advises brands, managers, entrepreneurs, and institutions on communications strategy, digital communications, public relations, and online reputation management. His work has garnered industry recognition, including Yahoo! Editing Awards for his coverage of the Quirino Grandstand hostage crisis and the grand prize at the Philippine Foundation for Vaccination Journalism Awards for his documentary work.
To Mr. Domantay, coming back is also a homecoming. In 2016, he helped establish Ateneo’s Digital Marketing and Social Media Management Program under the Business Resource Center, contributing to the early development of formal digital marketing education within the university ecosystem.
Registration is now open through Ateneo Blue Nest channels. For questions and details of the full program, interested participants can send an email to aipo@ateneo.edu.
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