Watsons welcomes SB19 as brand ambassadors, bringing together music, beauty and wellness in celebration of the everyday confidence and excellence of Filipinos

The Philippines’ most loved health, wellness, and beauty retailer, Watsons, ushers in a new era of self-care and confidence by officially welcoming SB19 as its 2026 brand ambassadors.

The partnership brings together two names that Filipinos trust and look up to – Watsons, known for making health, wellness, and beauty accessible to all, and SB19, one of the most influential P-pop groups in the country, which continues to make waves on the world stage. At its core, the partnership highlights the belief that self-confidence and excellence are built through daily habits.

At Watsons, self-care has always gone beyond the products on the shelf. It’s about helping people feel good, confident, and at their best, whether it’s for big occasions or everyday tasks. In many ways, this reflects the journey of SB19. Behind every performance is discipline, preparation, and commitment to continuous improvement, values ​​that are closely aligned with how Watsons supports Filipinos in their daily lives.

Both Watsons and SB19 understand that what happens behind the scenes is just as important as what people see. From skin care and personal grooming to lifestyle habits that fit the fast lifestyle, it’s the small, consistent habits that make a lasting difference.

“SB19 represents a generation that values ​​authenticity, hard work, and self-expression. And at Watsons, we believe these qualities are supported by consistent self-care. “This partnership reflects the shared belief that everyday practices empower people to act, create, and express themselves with confidence,” said Jefferson L. Go, Chief Operating Officer of Watsons Philippines.

As brand ambassadors, SB19’s Pablo, Josh, Stell, Ken, and Justin bring their signature energy, creativity, and authenticity to campaigns that highlight Watsons’ extensive health, wellness, and beauty offerings. More than just a brand face, they represent a concept that resonates with the new generation – one that values ​​growth, good behavior, and staying true to yourself.

Fans, especially A’TIN and Watsons Club members, can look forward to exciting times ahead. One of the first highlights of the partnership will be SB19’s highly anticipated performance at the upcoming Watsons: Own the Moment playlist which takes place on May 31 at the SM MOA Arena, where they will headline the show. The event brings together music, wellness, beauty, and community, giving fans the opportunity to experience collaboration in a personal and powerful environment.

In addition to the usual endorsements, the partnership between Watsons and SB19 reflects a shared story, one that celebrates Filipino pride, perseverance, and the ability to prove yourself every day as the best you can be.

As the collaboration unfolds, fans are invited to stay connected with Watsons Philippines through their official social media channels – @watsonsph on Instagram, Watsons Philippines on Facebook, as well @watsonsphilippines on TikTok, with exclusive content, updates, and highlights of the upcoming campaign.

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