DigiPlus unveils ‘Entertainment for Good’ campaign to promote new business vision
DigiPlus Interactive Corp., the nation’s leading digital entertainment provider behind BingoPlus, ArenaPlus, and GameZone, has officially launched its “Good Entertainment” framework, mapping out a business strategy that combines commercial growth with meaningful social impact.
Based on the Company’s new business vision of “changing the world of entertainment for good,” the framework reflects DigiPlus’ commitment to building trusted platforms for digital entertainment and information that connect, protect, and elevate the lives of Filipinos. This strategy includes local product development, player protection and fair play, community empowerment, and strong business management in the Company’s daily operations and growth strategy.
“Guided by our vision of ‘Entertainment for Good’, we continue to invest in innovation and technology to bring the best entertainment experience to our customers while ensuring that our commitment to player protection, strong corporate governance, and positive impact on society grows alongside our business,” said DigiPlus President Ping Chen.
Since the beginning of the year, DigiPlus has actively integrated the framework’s guiding principles into its operations, reflected in the latest programs and important business events across its brands and platforms. DigiPlus develops its ‘Entertainment for Good’ strategy across four main pillars:
Fun That Connects
DigiPlus focuses on making digital entertainment social, culturally relevant, and geographically relevant to Filipino audiences. Guided by this pillar, the Company continues to expand its entertainment system through interactive, localized content, and platform innovation across its products.
Among DigiPlus’ latest innovations is the newly launched Pinoy Drop Ball Turbo game BingoPlusincreasing its popularity Perya games suite and we present a new iteration of one of its most successful domestic titles. In sports, ArenaPlus became the official partner of the National Basketball Association (NBA) in the Philippines. The company has also roped in world boxing star Manny Pacquiao to co-present and become an ambassador for both brands. ArenaPlus again GameZone.
Safe and Responsible Gaming
DigiPlus places a strong emphasis on responsible gaming and player protection.
The company continues to improve its in-app gaming tools and strengthen its 24/7 customer care capabilities, providing players with support and access to resources such as EmbracePLUS helplines. Complementing these efforts are ongoing education and awareness programs that empower players to stay informed and engage in safe and balanced recreation. As an added financial protection, the industry’s first surety bond program is also always available on all DigiPlus platforms.
Empowering Communities
Besides entertainment, DigiPlus is committed to contributing to nation building through meaningful social initiatives around technical education, healthcare for underserved communities, and community resilience.
By 2025, the DigiPlus Foundation spent P84 million on beneficiary programs about 1 millions of Filipinos. To continue this momentum in 2026, recent initiatives include partnering with the Department of Information and Communication Technology (DICT) to support TechQuest The National Robotics Challenge for innovators, donating critical disaster response materials to the City of Manila, and providing over P1.2 million in aid to communities affected by the recent earthquake in Southern Mindanao.
A Culture of Integrity
As a publicly listed company and regulated online gaming operator, DigiPlus supports strong corporate governance and compliance.
Among the latest developments, DigiPlus has integrated the ArenaPlus sportsbook with the Sportradar Integrity Exchange (SIE), a global network that helps detect suspicious betting activities in real time. Continuing to strengthen its commitment to creating transparency and long-term value, DigiPlus has published its integrated report for 2025, establishing a comprehensive economic, environmental, social, and governance (ESG) baseline ahead of the 2026 reporting cycle.
Development Entertainment DigiPlus’ transformation into a mission-driven organization, embedding innovation, responsible gaming, social impact, and strong corporate governance in the way it operates and grows.
Recently included in the Fortune Southeast Asia 500 for the third year in a row and also recognized as Digital Operator of the Year at the 2026 Global Gaming Awards in Asia-Pacific, the Company continues to strengthen its position as a trusted and responsible leader in digital entertainment.
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