The ‘Gen Z marketing script’ trend doesn’t deliver

“Northumberland Zoo beats differently,” said a white-haired worker at the center in a TikTok-wielding voice. He then went on to create a “Gen Z hand heart” – created using your middle and index fingers – with another white-haired colleague. The video has garnered nearly 8 million views and more than 1 million likes on the app and is part of a trend where Gen Z employees are scripting their company’s social media videos.

In these videos, the text is full of Internet expressions such as “giveaway,” “very demure,” “hot summer,” etc., and the people repeating the text are noticeably older. It suggests Gen Z idiocy and Gen X / Boomer delusion.

The latest iteration of businesses are using their Gen Z employees – and their internet – to pay attention and engage online. Previously, “Gen Z interns” edited their employer’s videos in awkward, unprofessional ways. There was also time for “guess who is Gen Z” TikToks made in the workplace. The latest spin on the trend relies on “Gen Z lexicon” or online slang, which, in many cases, can be misidentified as African American Vernacular English.

The reproductive difference created by milking is tired, and the trend TikTok created for advertising has never been so interesting. They fill our feed with more and more custom ads.

However, some videos in the current wave of Gen Z Intern Tren retain their appeal because of the engaging business models. In one, a woman walks through Fyfield Manor, an 880-year-old bed and breakfast, saying things like, “See the garden? It’s relaxing.” The video has received over 11.4 million views and 2.2 million likes. In another, characters dressed in Regency-era costumes greet “loved ones” and show viewers at the Jane Austen Center more than 125,000 views and 22,000 likes.

If these videos lack the distinction between historic England and internet slurs, they tend to fall flat – except in zoos. Zoos have some of the most fun and naturally dangerous social media on the internet.