Welcome to an exciting new blockchain collaboration unlike anything else expected. The leading distributed exchange aggregator 1inch has partnered with Bruce Lee’s family to start their effort to market and promote the adoption of Bitcoin and crypto under the tag line “Take crypto SeriousLee”.
The collaboration, announced on its official blog, aims to promote and improve the general public’s awareness of Web 3.0 and DeFi. The video has now been uploaded to the 1inch website, officially launching the 1inch/Bruce Lee Family Company campaign.
The 1 minute and 21 second video showcases Bruce Lee and his skills while promoting hard work, success, and crypto. According to 1inch, the release of the video is the first in its long-term partnership with the Bruce Lee Family Company to promote the use of crypto and force its mainstream adoption.
Image: 1inch Network
Knockout Collab for Crypto
When it comes to cooperation and collaboration in the crypto industry, we often consider developers, users, and policy makers. However, with 1inch, an unlikely partnership with the Bruce Lee estate is their best bet to drive crypto popularity and mass adoption. 1inch announced this new campaign last October 28, with the tagline “Take crypto SeriousLee,” and aims to leverage the power and popularity of Bruce Lee.
According to the company’s statement, the new campaign aims to strengthen the public opinion of crypto in the same way that Bruce Lee popularized martial arts in his time. Specifically, the 1inch team wants to change the public perception of crypto, that it is speculative and should not be taken seriously, and to deliver the message that crypto is our financial system of the future.
1inch And Its Connection by Bruce Lee
1inch has a strong and interesting history with the Bruce Lee Family Company. In its latest campaign announcement, 1inch has linked its name and business background with Bruce Lee.
The name “1inch”, they say, was inspired by the martial artist’s “one inch punch”. Also, they added that the team has always valued the artist’s agility, flexibility, and creativity; these are the same qualities that guide their performance and the development of their products, such as Fusion+.
As they welcomed this exciting partnership, the Lee family promised that the future of 1inch will be full of hope. Shannon Lee, the daughter of this great martial artist, appreciates this development and the values of creativity and innovation. He said it’s not just speed and innovation but creativity and fun.
How the 1inch Campaign Works in the Crypto Industry
Bruce Lee’s cultural impact and influence lives on more than half a century after his death. Even though his participation in this advertisement is exciting and novel, this is not his first attempt at working in this field. The family also collaborated with Shibuya to release “House of Lee: Genesis,” their NFT collection, in April 2023.
Featured image from Avthar Sewrathan, chart from TradingView
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