Ola Electric is celebrating a strong start to the festive season, strengthening its leadership in the two-wheeler electric vehicle (EV) segment. As of October 14, the company has achieved a market share of 34%, registering 15,672 vehicles this month, according to data from the Vahan portal. This success is due to its diverse S1 portfolio and growing service network, which puts Ola Electric at the forefront of India’s transition to electric mobility.
Boosting EV Adoption: #HyperService Campaign Launch
To sustain this momentum during the festive season and Diwali, Ola Electric has launched several initiatives aimed at boosting EV adoption, especially in tier-2 and tier-3 cities. Recently, the company launched the #HyperService campaign, which focuses on providing a technology-driven, best-in-class after-sales experience. As part of this plan, Ola Electric plans to double the service network operated by the company to 1,000 centers by December 2024.
Expanding Partnerships and Training Programs
In addition, Ola Electric aims to expand its reach through its Network Partner program, which will have 10,000 partners in sales and operations by the end of 2025. The company also unveiled an EV Service Training Program aimed at equipping 100,000 third-party mechanics with the skills needed to support EV repairs across India.
S1’s Diverse Portfolio Meets Customer Needs
Ola Electric’s S1 portfolio has six offerings at various price points to meet different customer needs. The flagship models, S1 Pro and S1 Air, are priced at Rs 1,34,999 and Rs 1,07,499, respectively. In the major markets, the S1 X portfolio (available in 2 kWh, 3 kWh, and 4 kWh variants) is priced at Rs 74,999, Rs 87,999, and Rs 101,999, respectively.
Introducing the Roadster Motorcycle Series
In addition to scooters, Ola Electric launched the Roadster series of motorcycles during the annual ‘Sankalp’ event in August 2024. The lineup includes models like the Roadster X (2.5 kWh, 3.5 kWh, 4.5 kWh), the Roadster (3.5 kWh, 4.5 kWh, 6 kWh), and Roadster Pro (8 kWh, 16 kWh), with prices starting at Rs 74,999, Rs 1,04,999, and Rs 1,99,999, respectively. These motorcycles feature state-of-the-art technology and performance, strengthening Ola Electric’s position as a leader in the EV market.
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