Justin Baldoni
Nicholas Hunt / Getty ImagesJustin BaldoniHis lawyer is speaking again after that Blake Lively filed a lawsuit against It ends with us director and star of sexual harassment – and to launch a campaign of “public deception” against him to “destroy” his reputation.
“TAG PR works like any other crisis management company when hired by a client who receives threats from two very powerful people with unlimited resources,” Bryan Freedman said the statement to Us Weekly. (TAG PR, also known as The Agency Group PR, was hired by Baldoni and is one of several companies named in the lawsuit.)
Freedman continued, “The general nature of TAG PR programming proved unnecessary as the audience found Lively’s actions, interviews and marketing during the promotional tour distasteful, and responded in line with what the media themselves found.”
In a statement, Freedman said text exchanges between Baldoni and his PR team in the case were taken out of context.
Blake Lively says It Ends With Us costar and director Justin Baldoni allegedly engaged in a campaign of “public deception” to tarnish her reputation. News broke on Saturday, December 21, that Lively, 37, sued Baldoni, 40, for sexual harassment. According to the New York Times, the lawsuit – which was filed on Friday, December 20 – […]
“It’s strange that New York Timesin their attempt to ‘unmask’ a covert PR effort, played right into the hands of Lively’s questionable PR tactics by publishing leaked personal messages with no sensitive context – the very tactics the company accuses of using,” concluded Freedman.
The lengthy court documents filed on Friday, December 20, were first published by The New York Times on Saturday, December 21. The documents refer to “thousands of pages of text messages and emails” that Lively reportedly obtained through the subpoena — though Freedman now says they were leaked. In response to that claim and Freedman’s new statement, a member of Lively’s legal team said: Us: “The invitation disclosed and referred to in the Complaint was given to Jonesworks LLC. The internal documents at issue in the Complaint were produced pursuant to that subpoena. We expect that more details about the subpoena process will be revealed during discovery. “
Some of the alleged messages in the headlines involved a publicist working with the studio and Baldoni writing to a crisis management expert, “You want to feel like you can be buried.”
The papers go on to say that “this program has gone beyond the usual PR problem,” saying that Baldoni’s team has proposed a concept called “‘astroturfing,’ which is defined as ‘the practice of publishing ideas or opinions on the Internet, in the media, etc. that appear to be coming from ordinary members of the public. but they actually come from a certain company or political party.’”
According to the documents, Baldoni “set the story of the social media campaign.” In one instance, Baldoni was seen using social media posts about Hailey Bieber “who accused another female celebrity of harassing women.” Baldoni wrote in the text, “This is what we need.”
Baldoni also said Taylor Swift while texting with his crisis management team, and the status quo from Baldoni’s side appears to say, “Our team can re-examine the stories being raised about the use of weapons to fight for women’s rights and how people like Taylor Swift, have been accused of using these ‘harassment’ tactics.” so that they can get what they want.”
According to the documents, Lively faced a series of misbehavior on the set, from Baldoni allegedly adding sexual and nudity scenes to the script to making crude comments about unwanted kisses in scenes between their two characters. Because of this, Lively and several actors have chosen to publish without Baldoni, in addition to unfollowing him on social media. Fans began to notice the split around August’s release date, which worried Baldoni.
When “almost all the actors choose to appear in public separately from Mr. Baldoni because of his early behavior,” according to the documents, Baldoni was said to be “worried that the public would find out that there was “something bigger beneath the surface.”
(Photo by Emma McIntyre/TAS24/Getty Images for TAS Rights Management) Justin Baldoni’s disaster management team mentioned Taylor Swift in their show that allegedly brought down Blake Lively. Lively, 37, filed a sexual harassment lawsuit against Baldoni, 40, on Friday, December 20, with allegations that include creating a “hostile work environment” and harassing the actor. […]
He went on to allegedly change his social media strategy as well. “After the first presentation of the film, Mr. Baldoni changed his Instagram profile, canceled social media posts, and directed his team to focus on the response and support of survivors — all in an effort to quickly change his public narrative to focus solely on survivors and family members. violent organizations,” said the doctors.
After the lawsuit was filed, Freedman called Lively’s allegations “absolutely false, offensive and intentionally ridiculous” in a statement directed at Lively. Ussaying that Lively filed the lawsuit to “correct her bad name” and “revise the narrative” about the film’s production.
Us contacted Lively’s attorney for comment but did not immediately respond. In a statement to The New York Times about her lawsuit, Lively said, “I hope my legal action will help pull back the curtain on these heinous revenge tactics to hurt people who speak out and help protect others who may be targeted.”
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