How To Fear Obvious was Blumhouse’s first video game

Blumhouse would not publish the play in 2024. The studio, one of the leading names in horror films, announced in February 2023 that it was launching a video game publishing business and executives were evaluating projects from independent teams with budgets of less than $10 million. . Blumhouse Games’ goal was to support a few rad horror titles a year, with a firm plan to start publishing them in 2025.

But then in September 2023, the Blumhouses fell through Afraid of the Spotlight. It was a horror, horror game about two friends sneaking into their high school and talking to the ghosts of students who died in a fire in the ’90s. Hilarious shenanigans and mysterious puzzles ensued, all presented in third-person and shiny PS One beauty. Afraid of the Spotlight was a PC game created by Crista Castro and Bryan Singh of Cozy Game Pals, a husband-and-wife team with impressive credentials: Castro was an art director at Nickelodeon and lead art The Animaniacs reboot, and Singh was an animator who worked on The Last of Us and Uncharted series as well A journey. They quit their corporate jobs and founded Cozy Game Pals during the pandemic, too Afraid of the Spotlight it was their first major project together.

Afraid of the Spotlight

Cozy Game Pals

Afraid of the Spotlight it didn’t have a great soundtrack, but a few weeks after it hit Steam, Blumhouse Games president Zach Wood and art lead Louise Blain spotted it on Twitter. Castro told Engadget how he got off:

“Zach got it, and he and Louise Blain sat down and played it together and it was like, oh my god, this is the kind of game we want to publish, it’s really good. Let’s reach out to them and see, do they need anything? Is there anything here that we can work together on?”

“Right now, yes, we needed help,” Singh added, laughing. “We had released it but we didn’t know how to inform people about it. The people who got it said great things, and we’re like, OK, that’s great, but what do we do now? We know how to do things, but we know nothing else about marketing.”

Blumhouse signed up for Cozy Game Pals and asked how they could help improve Afraid of the Spotlight. Initially, Castro and Singh suggested that it be ported to console and add more languages, basics to make the existing game in front of more players.

“They liked the idea, but they also gave more time,” Singh said. “They ask, what would you do if you had an extra year to work on it?”

Opportunity to expand Afraid of the Spotlight he caught Castro and Singh by surprise. It also scared them, at first.

Afraid of the SpotlightAfraid of the Spotlight

Cozy Game Pals

“We hadn’t thought of adding anything important to the game before that,” Singh said. “And we had what we thought was a finished game that we were proud of. So it was really hard to find a way to add to something that we felt was finished; we didn’t want to waste it. Part of it is our taste and our work, but also part of it feels like black magic. Like if we mess with it, it will come out the way we are proud of it?”

Castro and Singh took advantage. On October 26, 2023, about one month after that Afraid of the Spotlightinitially, they removed it from Steam with the promise that they will add new game, console versions and localization features. They didn’t talk about Blumhouse at the time. Behind the scenes, Blumhouse Games gave Cozy Game Pals one year to create the definitive version of Afraid of the Spotlightwithout creative limitations.

An improved version of the Afraid of the Spotlight released on Steam, PS4, PS5, Switch and Xbox Series X/S on October 22, 2024, developed by Cozy Game Pals and published by Blumhouse Games. The first game in the Blumhouse publishing line, which includes future titles from EYES OUT, Half Mermaid, Perfect Garbage, Playmestudio and Vermila Studios.

Cozy Game Pals took a year of overtime to develop well. Rather than obsessing over the dark magic of the original, Castro and Singh added a new dimension, doubling the game’s runtime and expanding on their original ideas in complex, terrifying ways. Afraid of the Spotlightby the way, a very good scary experience. It has low-poly environments, low textures and greenish CRT effects, but its animations are smooth and the camera uses friendly third-person controls, instilling nostalgia without compromising modern comfort. The story revolves around two young friends, Vivian and Amy, and takes them on an individual but interconnected journey through twisted, spirit-filled versions of reality. Their dialogue and personalities feel authentic, and their emotions are incredibly relatable, whether it’s dealing with unspeakable horrors or just talking to a crush. It has a few other good jump scares, too.

Afraid of the SpotlightAfraid of the Spotlight

Cozy Game Pals

The first part of the Afraid of the Spotlight it’s full of satisfying puzzles, terrifying surprises and stealthily intense instruments. The second part, created after Blumhouse’s intervention, adds layers of emotional depth and introduces a truly terrifying enemy. Vivian is the main playable character in the original version and Amy’s story takes center stage in the expanded content.

“Vivian’s first issue was to find a way to do this game,” Castro said. But by the time we did Amy’s, we had so many lessons. I feel like the monster is better, the puzzles are better, the storytelling is better. The second half is wrapping up really well.”

In addition to managing art, Castro was a great writer Afraid of the Spotlightwhile Singh handled the arrangements. Castro was a diehard horror fan in the relationship — he was the guy from Resident Evil, she was the girl from Silent Hill (read Avril Lavigne’s theme. Sk8er Bo) – and together, they wanted to capture the fun of fear in the form of a video game. Afraid of the Spotlight it draws on their lives and memories of high school, when every emotion felt new, extreme and sometimes stupid. From this lens, Afraid of the Spotlight and cleverly deals with serious topics such as loss, death, prejudice and love.

“It’s a moment that has such an impact on our lives, on the lives of so many people,” Castro said. “I grew up playing these games in the 1990s or early 2000s, like the first and second and third Silent Hill. So I think back to high school and how I felt, writing an essay was the same, I could only write from my own experience. Being infatuated and feeling uncomfortable, and when you get close to someone, that’s how important it is.”

Singh continued the thread, saying, “I think the domestic stuff – we’re responsible for a lot of our shared experiences, which is also reflected in the play. Families are complex, family structures. Having a father absent from your life, or losing a very close family member, just changes you and affects you. These they are simply removed from our lives.”

Castro and Singh have fondly described Blumhouse Games as a horror fan club, with less than 10 people supporting a number of projects at once, and doing so while trying to establish themselves in a new market. At the top of the trailer management and press the Afraid of the Spotlightre-release, the Blumhouse team helped Cozy Game Pals find a contractor to create the logo and main art, a shipping company to help get the game to consoles, and a local team. Beyond all that, though, Castro and Singh say the people at Blumhouse Games seem to really enjoy the projects they’ve signed on for.

“They’ve just been the perfect, incredibly supportive partner,” Castro said. “They really allowed us to decide everything about our game, the game is completely our idea. We were showing them prototypes and level designs and of course, they had feedback and thoughts, but yeah – ”

“They know our game very well,” said Singh. “They are real fans of the original release. They know our game very well and can talk to us about our ideas from a very knowledgeable perspective.”

Castro concluded, “They came out of it from a support standpoint. Like, how can we help you old people yours that’s an idea you to care, to be happy about it. It was a miracle.”

Afraid of the Spotlight is available now for $20 on Steam, PS4, PS5, Switch and Xbox Series X/S.


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