Grab Philippines is preparing to surpass its holiday operations from last year, according to Country Head Ronald Roda. The leading superapp has been developing a comprehensive strategy to improve reliability, accessibility, and security as demand increases in the last two months of the year.
Historical data shows that Grab Philippines experiences at least a 19% increase in daily users of its ride-hailing services in the last quarter of the year, with bookings increasing by 45% in the second and third week of December. . In its delivery business, demand increases by 20% during key holidays, with a recent brand survey revealing that 44% of Grab Philippines users rely on the app to deliver holiday food.
Take Philippine President Ronald Roda shares“Our data and studies all lead to one understanding: Filipinos just want to be present this Christmas — fully engaged with family and friends as they celebrate the most beloved holiday. Grab aims to deliver ours of the babayans closer to their loved ones, and help them create special moments this holiday season.” The desire to be together every holiday is based on Grab’s Holiday Trends survey, which shows that Filipinos attend an average of four gatherings to celebrate Christmas and New Year.
The brand emphasizes that being a reliable and accessible platform is not an easy task. “For some, the holiday period lasts two or three months. For Grab, it’s a journey that takes more than 10 months if you consider all the preparations made before the season. “We have been preparing since January of this year – working with our regulators to achieve balanced demand and supply, and introducing a range of technologies to offer our consumers a better holiday experience,” said Mr. Roda.
Strengthening relationships to meet needs
Although demand during peak periods may inevitably exceed current supply, the leading app remains optimistic that the reliability of its service this year will be significantly improved compared to previous holidays.
Mr. Roda expresses the forum’s gratitude to the Land Transportation Franchising and Regulatory Board (LTFRB) for its continued openness and support efforts. With the release of new TNVS slots in August, Grab has been onboarding new driver partners – a process that can take three to five months.
Besides the challenge of supply-demand imbalance, Grab is also looking at the potential impact of holiday-induced traffic congestion on the earnings and productivity of its driver partners. The field’s historical data shows that drivers, on average, will need to spend 14% more time for the same travel distance during most of the December holiday rush.
“While we continue to prioritize the accessibility of our services, we are also closely monitoring the fairness of our fares to ensure that our driver partners can earn sustainably and efficiently this holiday season. By ensuring this, we hope to encourage more drivers to continue serving our passengers despite the traffic situation, to help maintain the reliability of the service on our platform, “Mr. Roda comments. “Holidays are also important for our drivers, and we are committed to helping them use the growing demand to earn enough money, if if not more than average, they and their families.”
Grab assures users that fares will always be fair, in accordance with the regulatory matrix used by the LTFRB. To help maintain the affordability of its ride-hailing services, Grab has also expanded the coverage of its GrabUnlimited subscription service, which now includes an 8% daily discount on GrabCar rides. In addition, as part of its commitment to affordability, Grab has launched GrabCar Saver – an affordable travel solution that is cheaper than a regular GrabCar ride.
The leading superapp also recently launched its Group Rides feature, which not only maximizes the use of its fleet through the carpooling model, but also effectively lowers fares by allowing groups of four to share their basic fare.
Using Technology for the Ultimate Vacation Experience
Leading up to the holidays, Grab is also introducing several new features that improve access to ride-hailing and food delivery for Filipino consumers.
This range of new technologies includes Advanced Booking, which ensures on-time boarding to the airport that can be booked up to seven days in advance — the perfect solution for holidaymakers.
In keeping with its commitment to shopping, Grab has also introduced a number of new features. The GrabFood Group Order feature facilitates group food orders for families and friends, offering incremental discounts of up to 15% as the number of participants increases.
GrabFood Saver helps users save on delivery fees, while the Large Orders option allows ordering large quantities of food and essentials for group celebrations, complete with special deals. These features are designed to effectively manage the expected growth in delivery demand during the Christmas period.
“There are many of us of the babayans they look forward to spending the Holidays with their loved ones, and we know what they expect from us during this season. With that, we have dedicated our time, effort, and expertise to enhance their Grab experience – allowing every Filipino to be more present this yuletide season,” said Mr. Roda.
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