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It is a sequel from Sanjay Leela Bhansali’s Heeramandi, which released in May this year. Its songs had been streamed more than 200 million times in September (Image: Netflix)
Indians first saw video streaming on YouTube in 2008. Disney+ Hotstar arrived in 2015. However, streaming shows and movies only started to work after the entry of Netflix and Amazon Prime Video in 2016. From almost nothing, the market has grown to Rs 31,000 crore. in marketing and payment by 2023. Currently, more than 524 million Indians watch streaming video, according to Comscore data. This growth creates several opportunities and raises challenging questions for other parts of the entertainment ecosystem.
For example, how should music within a broadcast program or film be handled?
Sanjay Leela
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