House of Chikankari, a Delhi-led D2C brand, has received an undisclosed amount of seed funding, the company said in a statement today, January 17.
In the new round, angel investors and micro-venture capitalists (VCs) like Tudip Ventures, Peyush Bansal (founder of Lenskart), Manoj Meena (founder of Atomberg), Ankit Nagori (founder of Curefoods), Hitesh Dhingra (founder of Atomberg). Man Company), Alluvium Capital, and Aurinko Partners also participated.
The newly raised funds will fuel marketing plans, team expansion, and the brand’s aim to expand operations to achieve Rs 100 crore revenue, the company said.
Speaking about the fundraiser, Aakriti Rawal, founder and CEO, emphasized the need to address India’s diverse handicrafts market and said, “At House of Chikankari, we address these challenges by working directly with artisan groups to ensure quality and authenticity. Our contemporary designs make handicrafts traditional has adopted a younger audience.”
Founder Poonam Rawal added that the brand’s journey has grown to include other handicrafts such as Kashmiri embroidery, Ikat, and hand block printing, creating job opportunities and demand for artisans across India. “This success has strengthened our confidence to bring other crafts to the top like we did with Chikankari.” he commented.
The startup says it fulfills more than 15,000 orders every month. 85 percent of the revenue comes from the D2C platform, with more sales through major marketplaces like Nykaa, Myntra, Flipkart, and Amazon.
Expansion plans
The brand is gearing up to expand its global presence on platforms like Noon and Styli, ushering in the growing appreciation of Indian art overseas.
With a history of collaboration with more than 10,000 artisans, the brand generates 30 percent of its revenue by 2025 thanks to handicrafts beyond Chikankari.
Company profile
Founded in 2020 by mother-daughter duo Aakriti Rawal and Poonam Rawal, the Delhi-based brand is famous for its authentic hand-embroidered Chikankari creations from Lucknow.
House of Chikankari is gearing up for its Series A funding round to further strengthen its position as a global ambassador for Indian handicrafts. The brand envisions an omnichannel presence that celebrates and preserves India’s cultural heritage while fostering a sustainable artisan ecosystem.