Demand is decreasing for ellu bella and sakkare acchu as consumers become health conscious

People buy essential items for Makar Sankranti at Gandhi Bazaar on Sunday. | Photo Credit: K. MURALI KUMAR

A few years ago, he did Come on bella (a mixture of sesame seeds, jaggery, and nuts) was an important part of Makar Sankranti celebrations in many homes. But, with the increasing cost of materials and the lack of time to prepare the mixture, many buy the mixture from outside we are building up (sugar candy). Throughout this year, traditional retailers have noticed a dip in their sales.

Although many sellers also prefer to do Come on bella again sakkare accus from their homes and sell them, until the evening they even buy in the markets that sell things for sale because of the decrease in demand and the increase in the prices of things.

Mohammed Basha from MM Condiments and Dry Fruits, in the market near HAL, said he is choosing to buy. Come on bella again we are building up from KR Market and has stopped producing it. “The cost of doing these things is very high. The prices of labor and ingredients have skyrocketed. Dried coconut used to cost R180 per kilo, but now it is R300. “White sesame is estimated at R300 to R400 per kilogram, while jaggery which was worth about R40 to R50 per kg has touched about R100 per kg,” he explained.

He mentioned that although he previously sold 500 kg of we are building up alone, now the stock is only 100 kg Come on bella and 100 kg sakkere accchu. “I still receive about 500 customers every day but many have reduced the use of these items due to health problems,” said Mr. Basha.

People buy essential items for Makar Sankranti at Gandhi Bazaar on Sunday. | Photo Credit: K. MURALI KUMAR

While Come on bella sells for about R150 to R160 per kg in various markets, the price of we are building up range between R150 and R200 per kg depending on designs.

Manu of Sri Laxmi Srinivasa Homemade Condiments in Malleswaram continues to do both Come on bella again we are building up at home. “I use sugar and milk to prepare we are building upforming horses, elephants, and rings in colors like yellow, pink, orange, and white. This year, I reduced the production to 200 kg we are building up and 300 kgs Come on bella because there are many people who buy online,” he said. His 200 to 300 kg stock is sold within seven days, attracting 200 customers every day.

Suresh from Sree Prabhakara stores, also in Malleswaram, said customers now prefer colorless varieties of sugar sweets and jaggery for health reasons.

People throng KR Market on the eve of Makar Sankranti in Bengaluru on Sunday. | Photo Credit: K. MURALI KUMAR

Many customers have preferred stores to buy them every year Come on bella again we are building up. Asha Prakash, a resident of Banashankari, said: “I used to do it we are building up at home, but it has become very boring. Even though the prices are increasing in the market, I still buy them because these sweets are an important part of the culture.”