Not everything at CES has to be a complex technological marvel. Sometimes, there is a low technology that uses a new method to make something better than what came before it.
Take Intake, for example.
Mashable caught up with Intake, which bills itself as “the only magnetic nasal dilator” at CES’ Showstoppers event, where startups unveil their brand new products. How did we find out about Intake? Well, because almost half of the attendees at the event were walking around wearing a black scarf around their noses. So, naturally, we had to find out what was going on.
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The purpose of the takeover is simple: The company wants you to breathe better. Whether you’re just dealing with nasal congestion or have a specific problem affecting your breathing, Intake aims to have its external nasal dilator address that.
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Intake does that differently. The user simply places two magnets that stick to their nose, one on each side of the nose. Then they put the Intake, a small curved black band, on their noses, each side clicked on the magnets.
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And that’s it. After installing it, it worked immediately. You could actually tell the difference. All the Intake does is open up your passages a bit more, enough where you can’t even hear the intake. But, that little extra makes a difference when you breathe.
It was uncomfortable to wear. Sometimes, I completely forgot I had it on. The band is reusable, with only the magnetic strips needing to be replaced with every use.
Intake’s starter kit is priced at $49.99 and magnet refills start at around $20.