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The end of the year always makes me want to hit a refresher—at home, my closet, and the little rituals that build up every day. It’s my brain’s way of preparing for the future, removing the old to make room for something new. That process of letting go always reminds me of what I’ve truly given you – and when it comes to beauty, there are few obstacles I’ll never part with.
From Skincare to makeup, certain products just get in my way. From Sunscreen I swore in college to lip liner I can’t leave the house without, nothing makes me feel like myself. They became part of my daily uniform. You are normal, never, and here to stay.
And the best part? Mastering the capsule beauty process doesn’t have to break the bank. While some products are worth the splurge, most of my all-time favorites are under $30. Read on for inexpensive beauty tips I’ll be restocking for years to come.
Featured image from our interview with Mary Ralph Bradley by Michelle Nash.
Inexpensive beauty products I will continue to buy forever
As a beauty editor, I’m always checking out new products and getting excited about the latest trends. Experimenting with makeup and skincare feels like a creative act – a way to play with self-expression and rediscover what makes me feel like myself. But at the end of the day, nothing is more timeless than a signature: go-to hairstyle, favorite lips, and a routine that feels unmatched you.
And the truth is, understanding your beauty routine doesn’t mean begging for happiness – it just means switching to products that actually work. The ones that make you feel confident, radiant, and comfortable. Below, I’m sharing some of your favorite cupcakes that are perfect for doing just that.
Make a permanent artist’s colored pencil
How did I ever live without this makeup pencil? The best flexible manufacturing products give you the most bang for your buck. This ice cream pencil is buildable and easy to blend with your eyes, lips, and brow. It is the cornerstone of my makeup routine, and I have it in many shades.
Merit flush balm
Want to reiterate that natural flush? This multi-oil balm melts into your skin. Just swipe your cheeks, eyes, and lips for color (and subtle radiance) that lasts all day.
TOWER 28 Swipe Serum Concealer
I have used many hidden ones in my day. If you’re looking to cover my dark spots and irregular circles, I need something that doesn’t change under my eyes but is structured enough even for my breakouts. This spiky stunner has been my favorite since my first swipe.
Summer Friday Lip Butter Balm
As much as I love bold lips, I find a subtle lip balm can elevate your look while still being effective on a daily basis. I pair this toasted parm with my favorite lip liner combo for a true-to-life combo.
Elf halo glow fleof filter
This lightening liquid is the real gold of gold. While there are many high-end versions out there, this one stands out for its versatility. Wear it under a subtle makeup look, blend it into your foundation for a dewy glow, tap it on as a highlight, or wear it solo for soft, sheer coverage.
Neutrogena Hydro Boost HyHuronici Acid Water Gel
My Ride or Die Makeup Product will stay my moisture. And while I’ve pulled out some great waterproof pens in the past, I keep coming back to this inexpensive five. It is light but rich, which makes it suitable for all seasons.
Pat McGrath Labs Satinallure Lipstick
For a bold, silky lip, this one never gets old. Made with cermafides, it nourishes and hydrates your lips while making a statement with a latin finish.