Weaves appears to be rolling out a new location tagging feature that allows users to add a location to their posts. Some users have reported seeing a change in the Threads app, though it’s not visible to everyone yet.
The feature is similar to tagging a location on Instagram. If you give Threads access to your location, you’ll see a list of nearby places to tag, although you can search for a location manually. For example, I noticed that several users have already jokingly tagged their posts with “hell.”
According to an in-app disclaimer from Meta, the company plans to use location sharing to customize Threads by showing “personalized content” about nearby locations. The change could help improve Threads’ performance, which still tends to crash, and make the app less useful for tracking breaking news and other timely events.
The change may come in handy next time Meta finally flips the switch on advertising in Threads. Mark Zuckerberg said the company plans to continue growing the service before bringing ads to the platform, but getting users’ permission to share locations will provide valuable information for the company’s ad machine.
Meta did not immediately respond to questions about the feature, but the company appears to be rolling it out. Location sharing showed up for me in the Threads app, but then disappeared after an hour. It is not currently visible at all in the web version of Threads.