Manish Gupta, CEO, Fragrances and Accessories Division, Titan Company
SKINN, the fragrance division of Titan, has announced the launch of its latest ‘affordable’ fragrance line – 24Seven. The company said it will also launch a new range of Fastrack perfumes. With this launch, SKINN is targeting 2.5 million customers by the end of FY25. Manish Gupta, CEO, Fragrances and Accessories Division, Titan Company Ltd, said: “With its combination of high quality, affordable prices, and versatile fragrance options, we aim to make premium fragrances accessible to a wider, younger audience without compromise. level. Our focus is on pan-India markets, as we have identified a strong demand for affordable premium products. “
The theme “Make the ordinary special and the everyday magical”, SKINN 24Seven presents a series of Eau De Parfums (soft water perfumes with an aromatic oil mixture of about 15 percent).
According to market reports, the Indian perfume and deodorant market is worth around Rs 10,000 crore, of which perfumes are worth Rs 4,500 crore and deodorants are worth Rs 5,500 crore. The fixed perfume category is estimated at Rs 2,500 crore.
The SKINN 24Seven line offers variants including Aqua, Woody, Floral, Caramel, and Amber. Each fragrance is priced at Rs 1,745 and comes in a 100-millilitre bottle. These will be available on SKINN’s official website and other third-party e-commerce sites starting the first week of October.
The upcoming perfumes are a mixture of several notes, and each scent is designed to last six to eight hours.
The Guptas told Business Standard that in addition to the 24Seven line, they will launch a new collection of Fastrack perfumes. The men’s range will include Night Out, Ease, and Rush, while the women’s collection will include Girl Boss, Lush, and Wander. All are priced in the Rs 845 range.
On other direct-to-consumer (D2C) fragrances such as Park Avenue, Secret, Yardley, and others, Gupta said, “We are not too worried about competition. We care about our customers and would like to continue to provide them with our products and a reason to improve. The market has enough room for everyone to grow many times over in the future.”
SKINN is exploring the use of artificial intelligence (AI) and machine learning (ML) to improve its offerings, although this is still in the “exploration phase.”
Gupta said that as part of their ’emerging businesses’ segment, SKINN plans to relaunch its kiosk service, aiming to have ten operational stops by mid-November in cities like Chennai, Kolkata, Pune, Ahmedabad, and Mumbai. Currently, kiosks are operational in Kolkata and Dehradun.
First published: Sep 26 2024 | 12:26 AM IST