TikTok’s ban may only last a few hours (at least for now), but Meta is still trying to take advantage of its rival’s difficult future. Meta has launched a new “” offering up to $5,000 to new creators of the company’s apps.
According to Meta, the bonus program is open to US adults who “have an existing presence on a third-party social app that you can link to or have already linked to at the time of application.” Participants will also be required to create a professional account on Instagram and a page on Facebook.
If accepted, creators will be able to earn up to $5,000 over a 90-day period for sharing “at least 20 Facebook Reels and 10 Instagram Reels posted natively within each app during each 30-day bonus period” and sharing . “at least 10 different days within the 30-day bonus period.” (Meta notes that individual payments for creators will be calculated based on an “evaluation of your social presence.”) Creators will also be able to participate in its “Facebook Content Monetization” program that allows creators to earn money for text and images for posts in addition. in the video content.
While Meta doesn’t specifically mention TikTok, the timing of the release seems to be aimed at TikTok creators who don’t work on Facebook and Instagram. It’s also worth noting that the terms of the bonus program require creators to post as many Reels on Facebook as Instagram, suggesting that Meta is looking to boost original content on Facebook directly.
Success bonuses are one of the ways Meta tries to attract TikTok creators to its platform. The company also offers certain creators, including those in the “success” program, a one-year free trial of Meta Verified, which provides additional benefits such as impersonation protection. The company recently extended the length of Reels on Instagram, from 90 seconds to , and rebuilt the Instagram grid.
Meta is reportedly making big deals with some high-profile creators. Information recently reported that Meta was offering certain TikTok stars hefty bonuses to post their content on Reels first. A Meta spokesperson declined to comment on the details of those arrangements, but said the company “recently increased our investment” in content deals “to support more creators.”