Big-ticket films are essential to a thriving cinema ecosystem. Although various stakeholders are prepared to make huge profits, it also means that the release calendar is planned for these films. That’s why Ajith Kumar-Magizh Thirumeni’s Vidaamuyarchi missed the Pongal release date, leading to five Tamil films making it on Pongal instead. We had films like Madha Gaja Raja, Tharunam, Kadhalikka Neramillai, Nesippaya, and Vanangaan debut. And now, just as Dhanush’s third directorial, Nilavukku Enmel Ennadi Kobam, and Pradeep Ranganathan’s Dragon are planning a Valentine’s Day release, Vidaamuyarchi is back to disrupt the plans.
READ ALSO | Vidaamuyarchi trailer: Ajith promises a gritty action drama that doesn’t have too much of a masala feel
As Lyca Productions announced the release date of Vidaamuyarchi as February 6, the makers of NEEK and Dragon also shared their revised release date. Sreyas, director of Wunderbar Films, which supports NEEK, shared a statement that read, “Due to recent developments, NEEK has been postponed to February 21. Thank you everyone for your unconditional love and support. Om Nama Shivaya.” The film, directed by Dhanush, stars Pavish, Anikha Surendran, Priya Prakash Varrier, and Mathew Thomas.
Similarly, AGS Entertainment, which is producing Pradeep’s show, Dragon, directed by Ashwath Marimuthu, announced that the film will go on floors on February 21. Sharing the announcement, Pradeep wrote, “Thala vandha thalli poyi dhaana aaganum (If a leader comes, we have. to do method, right?). Dragon from Feb 21.”
Interestingly, both NEEK and Dragon, are billed as romantic thrillers and campus stories, which may have been perfect for Valentine’s Day weekend. However, with both the films rescheduling their release date to two weeks after Vidaamuyarchi, it’s almost as if Tamil cinema is appealing to lovers in the audience to celebrate Valentine’s Day a week later.
READ ALSO: Good Bad Ugly announces April release date; Ajith’s film to clash with Dhanush’s Idli Kadai
So, it’s going to be a busy February where Vidaamuyarchi kicks things off, with NEEK and Dragon rounding it off. Interestingly, two months later, on April 10, Dhanush’s the next directorial, Idli Kadai, will clash at the box office with Ajith-Adhik Ravichandran’s film, Good Bad Ugly.
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