Electric motorcycle manufacturer River has announced plans to expand its retail footprint by opening 25 stores across the country in March this year.
The Bengaluru-headquartered company launched its first store in Coimbatore, the second such location in Tamil Nadu after the first store in Chennai, which was set up in 2024.
River is backed by marquee investors including Japan-headquartered Yamaha Motor, Mitsui and Company Ltd., Dubai-headquartered Al Futtaim Group among others.
As part of its expansion, the company plans to open stores in Vellore, Erode, Tiruppur across the country. It will also set up locations in Mysuru, Belgaum, Tirupati, Ahmedabad, Pune, Nagpur and Delhi in the coming months.
“After the success of our flagship store in Chennai, we are excited to open (stores) across Tamil Nadu. Most of our employees who have been with us since the beginning are from this region. And it is a special market for us,” Co-Founder and CEO of the company Aravind Mani said.
River is currently selling its motorcycle ‘Indie’ priced at Rs 1,42,999 (ex-showroom). The new store — Rajdurai E-Mobility — is set up on an area of ​​1,200 sq ft at Kothari Layout, Trichy Road, Coimbatore.
“Our goal is to establish River Indie as a unique vehicle in the region, offering both style and convenience together. Our forward plan is to open 25 River Stores across India by March 2025,” he said in a company statement on Sunday.
River currently has nine retail outlets in Bengaluru, Hyderabad, Chennai, Hubli, Visakhapatnam and Kochi.