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The latest interview via FOX Business, Fred Thiel, CEO of Bitcoin (BTC) miner MARA Holdings, advocated an “invest and forget” strategy for retail investors looking to gain exposure to the world’s leading digital currency.
Thiel Cites Bitcoin’s Good Historical Performance
BTC continues to trade within the $90,000 range after a recent pullback from its all-time high (ATH) of $108,135. While crypto analysts pay close attention to cryptocurrency price movements, major BTC holders seem less concerned with short-term fluctuations.
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Citing Bitcoin’s historical performance, Thiel advised retail investors to take a long-term approach. He noted that Bitcoin has closed the year at a lower price only three times in its 14-year history, including during the collapse of the COVID-19 pandemic. Thiel said:
My advice, to my children, for example, is to put a little bit every month in Bitcoin and forget about it. Over two, three, four years, it grows, and that’s what people do.
Thiel reiterated BTC’s consistent growth, stressing that it has appreciated annually by an average of 29% to 50%. However, BTC remains a very risky asset, and risk-averse investors may shy away until the asset class gains wider acceptance or gains legal recognition in the global economy.
For example, the establishment of a strategic Bitcoin repository in the US may strengthen the legitimacy of cryptocurrency as an asset and may raise domino effectencouraging other nations to do the same. Thiel described that reservation as a key factor driving Bitcoin’s price to record highs in 2025.
Additionally, Thiel pointed to higher institutional involvement in Bitcoin exchange-traded funds (ETFs) and favorable digital asset regulations under the Trump administration as other factors that may support BTC’s growth this year.
Although Thiel’s advice was aimed at retail investors, recent data suggests that many are already planning to increase Bitcoin Holdings. According to a survey conducted by MicroStrategy CEO Michael Saylor, more than 75% of 65,164 respondents intend to end 2025 with more BTC than they started with.
The survey shows growing enthusiasm among retail investors, fueled by bullish developments in 2024 such as ETF approvals, the decline of Bitcoin, and Trump’s election victory in November.
Many Companies Add BTC to Balance Sheet
Bitcoin adoption among companies continues to grow. While MARA Holdings already exists he catches BTC on its balance sheet, rival crypto mining company Hut 8 recently extended its holding is more than 10,000 BTC.
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Some firms, such as Japan-based The Metaplanet and Canada The Rumblejoined the Bitcoin movement in 2024. Additionally, Bitcoin ETFs have are collected over 1 million BTC in less than a year since launch.
However, doubts remain. The recent Prime Minister of Japan revealed a warning about the idea of establishing a Bitcoin repository, which shows continued skepticism in some quarters. At press time, BTC is trading at $97,229, up 0.7% in the last 24 hours.
Featured image from Unsplash, Chart from TradingView.com