Recently, YouTuber MegaLag published a 23-minute video with serious allegations against Honey, a free browser extension that claims to offer online shoppers the best coupon codes for their purchases. Honey, a subsidiary of PayPal, has also worked closely with influencers and creators, sponsoring and running ads alongside their content.
“I hate to break it to you, but your adoring fans sold you a lie,” MegaLag said. “Honey, you’re a scammer.”
MegaLag’s allegations included claims that Uju took affiliate fees for influencers who promoted certain products and that it had agreements with retailers to use discount codes of their choice. If true, this meant that both influencers and online consumers who trusted Honey were being duped.
Be ready for these scams in 2025
MegaLag’s video, which has more than 14 million views since January 1, has viewers admiring the investigation as well as shock at Honey’s tactics. Now YouTuber Marques Brownlee, who collaborated with Honey in the past, has his own video explaining the controversy.
“Obviously, if I had known any of this, I wouldn’t have worked with Honey,” Brownlee said.
On December 29, attorneys representing content creators partnered with Honey filed a class-action lawsuit against PayPal, seeking more than $5 million in damages. Brownlee was not named as a plaintiff.
A PayPal spokesperson noted Honey’s benefits in a statement to Law.com, which reported on the lawsuit.
“Honey is free to use and gives millions of consumers more money on their purchases whenever possible,” a spokesperson told Law.com. “Honey helps marketers reduce cart abandonment and comparison shopping while increasing sales conversions. Honey follows industry rules and practices, including last click definition.”
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