Navigating the ever-changing crypto market can be challenging for investors, who often fall into the depths of the industry without direction. Others have taken on the task of developing tools to help traders streamline their strategies and try to maximize their portfolio performance.
3Commas, an automated crypto trading bot platform, is one of those companies that aims to provide users with technology that helps their trading strategies. In an interview with Bitcoinist, Yuriy Sorokin, CEO of 3Commas, shared important information about the role of automated trading tools in the market, what has changed in the last few years, and where the industry may be headed in the coming months.
Q: Can you tell us a little bit about yourself and 3Commas for those unfamiliar with the platform?
A: I am Yuriy Sorokin, CEO and founder of 3Commas. Our platform was launched in 2017 with the goal of empowering traders by making Wall Street-class tools available to everyone.
Today, thousands of marketers and developers use our platform to automate strategies and build their own products and services. And this is where we believe our core strength lies – a reliable and scalable infrastructure that simplifies the complex trading tasks of advanced and professional traders.
Q: If a trader is looking for an automated trading method to navigate the different regions of the market cycle, what should he consider before making his decision? How does 3Commas differentiate itself from similar tools available on the market?
A: When considering automated trading, traders need tools that provide accuracy, flexibility, and the ability to adapt to various market conditions. 3Commas is specifically designed for experienced traders who already know the market and need advanced solutions to improve their strategies in multiple trades.
With flexible integration options like custom signals, webhooks, and TradingView strategies, we help traders focus on what really matters—implementing their strategies effectively without being bogged down by technical barriers. Our tools are designed to make your trading life easier, which is why many merchants trust 3Commas to keep them ahead of the curve. Since 2017, we’ve processed more than $450 billion in trade, and that trust is what keeps experienced merchants coming back to 3Commas as their solution.
Q: Are you still builders and designers at heart? You mentioned before that 3Commas was born out of the need to manage your crypto portfolios, what has changed since the company was founded, what new features and products are available to your users?
A: We are definitely still builders and problem solvers at heart. What started as a tool to simplify our trading has evolved into a trusted solution used by thousands of traders. And now we’re transitioning to institutional clients, like fund managers and family offices, who need more advanced tools.
One of our biggest developments has been the launch of our Asset Management product, designed specifically for professionals managing multiple accounts. It enables them to use advanced techniques well at scale. And as we’ve grown, we’ve always kept honesty and performance at the heart of what we do. Our system now hosts over a million active trades, giving advanced and institutional traders the speed, stability, and efficiency they need. We are always working to stay ahead of the curve, creating tools that evolve with the market and meet the changing needs of professional traders and investors.
Q: At EBC10, you discussed the future of asset management in a world where tokenization continues to grow. What is most exciting about the role of crypto and blockchain technology in asset management? Do you feel that tokenization will be the gateway to mainstream adoption in the long term?
A: I believe that tokenization will be a key driver of mainstream adoption, especially as it integrates traditional finance and the crypto space. What’s exciting is how blockchain technology can create more capital and access to assets that were previously illegal or inaccessible to most investors. This opens up new opportunities for asset managers and institutional players, providing a more efficient and transparent way to manage and transfer assets.
For us at 3Commas, this change fits well with the tools we build, especially in the asset management space. As tokens grow, we are focused on providing merchants and institutions with the automation and infrastructure they need to take advantage of these opportunities.
Q: Where is the crypto industry in terms of adoption? This year, we’ve seen the industry take significant steps toward mainstream recognition and regulatory acceptance of crypto-based exchange-traded funds (ETFs). What do you see as the next milestone that could attract traditional investors?
A: The crypto industry has seen two different types of adoption. In rich countries, it is often part of an investment strategy, while in regions with less stable currencies and unreliable payment systems, crypto becomes an important part of the everyday economy.
This mixed reception isn’t a detriment—it’s actually a testament to crypto’s diversity. For investors in developed markets, crypto offers portfolio diversification and hedging against risks. In emerging markets, it provides a safer alternative to cash and allows access to global financial systems, credit facilities, money transfers, and more.
Now that the ETF barrier has been broken for Bitcoin and Ethereum, the next milestone will be the creation of ETFs for other promising coins such as Solana, XRP, and Cardano. After that, I see the next big step as the integration of crypto into more traditional investment vehicles, such as allowing people to include crypto in their 401(k) or Roth IRA portfolios. These changes can greatly increase mainstream adoption and attract traditional investors.
Q: Finally, as we begin to navigate the last quarter of 2024, how can investors best take advantage of automated trading opportunities during the second leg of the bull run?
A: Timing is of the essence in a bull run, and it’s easy to get caught up in the rush. This is where automation happens. The key is to let automation handle the emotional side of trading and optimize the bots for efficiency at the amount of risk you are comfortable with. There are many peaks and valleys during a bull run, and those are the opportunities for high-quality traders to find great success.
Perhaps the best part of automation, besides being able to use strategies that are impossible with manual trading, is the ability to leave your computer and go do something else while your bots continue to work. For professional salespeople and asset managers, it means more time for technical analysis and customer relations and less time spent entering deal parameters.
If trading is your strong interest, or your career, I invite you to experience our software and learn how 3Commas automation can make your trading more efficient.
Bitcoin (BTC) is trading at $74,279 in the three-day chart. Source: BTCUSDT on TradingView
Featured image from Pexels.com, Chart from TradingView.com
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