Elon Musk is being sued again, this time by the production company behind it Blade Runner 2049.
Alcon Entertainment filed a lawsuit in Los Angeles on Monday in US District Court, naming Musk, Tesla, and Warner Bros. Discovery, and accuses them of using copyrighted images to create AI-generated still images to promote Tesla’s new “robotaxi” also known as “Cybercab”. “.
The complaint states that the defendants requested permission to use Denis Villeneuve’s book Blade Runner 2049 to promote the fully autonomous electric vehicle at the “We, Robot” live event at Warner Bros. Studios in Burbank, California on Oct. 10. However, Alcon said it refused permission and “strongly objected” to the use of the image or “suggesting any connection between Blade Runner 2049 and Tesla, Musk and any Musk affiliate.”
Then, the company says, Musk and Tesla “used an AI-generated fake image to do everything anyway.”
Musk turns on the X feature of prevention – why this change is dangerous
Alcon’s filing accuses Musk and Tesla of supplying the requested image Blade Runner 2049 and images from the same location to an AI image generator and “directed the AI to create a fake screen with a minimal style”, which was then shown in a live broadcast event around the world for 11 seconds (for which the production company says Musk “doesn’t have a valid reason”) .
Mashable Light Speed
The photos, Alcon explains, were taken from “the most memorable sequences” of Blade Runner 2049when Ryan Gosling’s character K arrives at the deserted ruins of Las Vegas – it’s a bright orange color from nuclear destruction. “The series follows K as he leaves the spinner and walks in his trench coat or “dust” towards and through the desert ruins of foggy cities, often viewed from behind the camera or in silhouette,” explains Alcon.
You can see Tesla’s presentation below near the five-minute mark that Musk actually named Blade Runner on stage during his keynote speech while undoubtedly Blade Runner-esque image on the screen, with the words “Not This” appearing in the upper left corner. “You see a lot of sci-fi movies where the future is dark and sad. It’s not the future you want to be in,” Musk said. “Right now, I love you Blade Runner but I don’t know if we want that future. I think we want that duster he’s wearing but not the dark apocalypse. “
Alcon described Musk and Tesla’s patent infringement as “a deliberate and deliberate mishandling” to make the strong content and intensity of the WBDI-Tesla joint event more attractive to a global audience and inappropriate. Blade Runner 2049‘s brand to help sell Teslas.” The company also said Musk’s use Blade Runner 2049 images “didn’t happen” as “the only Hollywood movie Musk talks about to reveal his new, fully autonomous, AI-driven cybercab” – if the movie prominently features a futuristic, AI-powered, driverless car.
But the suit gets a lot more personal than a patent in the filing, with the company calling Musk a “problem” itself, and saying it “doesn’t want to. Blade Runner 2049 “Any smart product considering any cooperation with Tesla should take into account Musk’s highly developed, highly politicized, irrational and irrational behavior, which sometimes turns into hate speech,” the text reads.
Alcon also revealed that he is in talks with car companies about Prime Video being produced Blade Runner 2099 TV series, and that Musk’s actions “could cause confusion among potential customers of Alcon’s product partner.”
The manufacturing company is seeking damages for “economic theft” and aims to “get Musk and his co-Defendants away from Alcon’s. Blade Runner 2049 mark and goodwill” under the United States Copyright Act and the Lanham Act.
Mashable is affiliated with Alcon Entertainment, Tesla, and Warner Bros. Discovery to comment.